Phibo. Sinergia Experience Installation

Sinergia Experience is a videoinstallation that we developed for Phibo at Expodental 2014.
Our goal was to achieve an active communication of Phibo’s message and to transmit the concept sinergy. We decided to create an interactive mapping in order to break narrative lineality by using light, sound and movement sensors, to trigger the campaing’s contents.
The experience was guided by a holographic hostess who talks with the atendees and suggests colaborative interactions to browse the installation’s videos.



Client: Phibo
Agency & creativity: Evil Love
Design, coding & construction: Physalia
Mapping: Hannes Anderson Donuan